New York: Sanders Printing Corporation, . 1st Edition. Oblong octavo, publisher's stapled stiff glossy paper wraps.
Issue number 11 in Sander’s Printing Corporation’s series of printing samples, designed by celebrated typographer and graphic designer Herb Lubalin. The series ran throughout the late 60s and early 70s as self promotion for the NYC-based company’s printing and binding services; notably, the designer for each issue was given complete oversight of content and production. Lubalin was best known for innovative typography and his boundary-pushing art direction for magazines Avant Garde, Eros, and Fact. As exemplified in this issue, Lubalin’s illustrative designs manipulated letterforms, utilized tight spacing, and took an overall more conceptual approach to typesetting. His prestigious four-decade long career revolutionized the role of the designer in advertising and editorial design. Light rubbing to edges. Near fine. Scarce. Item #5653