Item #9071 FILE. FILE, AA Bronson, Felix Partz, Jorge Zontal, Anya Varda, cover.
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FILE. Volume 4, Number 1, Summer, 1978

Toronto: Art Official Inc., 1978. Large quarto, publisher's stapled photo-illustrated paper wraps.

Summer 1978 "1984" issue of Canadian artist collective General Idea’s Toronto-based arts and culture magazine. Established in 1972 in Toronto by members AA Bronson, Felix Partz, and Jorge Zontal, FILE developed out of the group’s association with the international mail art movement and their antipathy for mainstream Canadian art magazines. Parodying LIFE in Pop art style, General Idea appropriated the magazine’s red and white logo while rearranging the letters (leading to legal threats by Time Inc.). Billed as "an alternative to the Alternative Press," the mag documented General Idea’s chain-letter mail art projects, disseminated faux gossip and fictitious articles, published letters, works, and lists sent by readers, covered the international art scene, and more. Developing into a communication tool between artists, FILE ran for a total of 26 issues from inception to 1989. While Canada-based, it became a quasi-New York publication, earning admiration from Warhol and Joseph Beuys, and frequently featured international writers and artists and editors. This Orwellian issue features an interview with cover star fashion designer Anya Varda alongside selections from the collective’s early project the 1984 Miss General Idea Pavilion (1968–78), with Partz’s then-girlfriend Mimi Paige as the first Miss General Idea. Illustrated with black-and-white photos and collages in red and yellow. Light creasing to spine, minor edgewear to wraps. Near fine. Item #9071

$75.00

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