Item #8684 Avant-Garde #1. Ralph Ginzburg, Herb Lubalin, Muhammad Ali, the Fugs, Richard Lindner, designer, contributors.
Avant-Garde #1
Avant-Garde #1
Avant-Garde #1
Avant-Garde #1
Avant-Garde #1
Avant-Garde #1
Avant-Garde #1

Avant-Garde #1

New York: Avant-Garde Media, Inc., 1968. 1st Edition. Quarto, publisher's pictorial wraps.

First issue of the groundbreaking arts and culture magazine, published from 1968-1971 by pioneering editor and free speech gadfly Ralph Ginzburg and graphic and type designer Herb Lubalin. An amalgam of Ginzburg and Lubalin's earlier outings Eros and Fact in content and form, the edgy bimonthly of "intellectual pleasure" became the duo’s longest running (and best known) collaboration due to its provocative photo stories, subversive writing on current events and entertainment, unconventional investigative journalism, and revolutionary design. While there was no legal action taken against the mag, which Ginzburg and Lubalin called "the most exciting and beautiful" in the US, it was forced to shutter after Ginzburg was sentenced to five years in prison on the obscenity charges brought against him for Eros. Beyond radical politics and sexual imagery, the magazine is also famous for its title font, ITC Avant Garde Gothic. In 1970 Lubalin and Tom Carnase , a partner at his firm, developed the font into a full typeface that became one of the most "used and abused" of the era (type designer Ed Benguiat said "The only place Avant Garde looks good is in the words Avant Garde"). This issue features boxing drawings by Muhammad Ali, a profile on the Fugs, a portfolio on metamorphic jewelry, a cover by Richard Lindner, and more. Vibrantly illustrated throughout in color and black-and-white. Minor rubbing, soiling, and edgewear. Very good. Item #8684

$65.00