Item #8199 Design Concept Realisation. Wolfgang Schmittel.
Design Concept Realisation
Design Concept Realisation
Design Concept Realisation

Design Concept Realisation. Braun, Citroën, Miller, Olivetti, Sony, Swissair

Zurich: ABC Edition, 1975. 1st Edition. Quarto, publisher's black cloth over glossy white paper-covered boards lettered in black, spine stamped in white.

First edition of German graphic designer and photographer Wolfgang Schmittel’s brand identity survey. Celebrated for his corporate design work, Schmittel came to prominence for his designs for Braun. This comparative study examines the corporate identity philosophies of six different brands (Braun, Citroën, Herman Miller, Olivetti, Sony, and Swissair) with commentary by Schmittel and the companies' in-house designers throughout. Illustrated throughout with color and black-and-white photos and reproductions. Text in English, German, and French. Typed letter signed on Herman Miller stationary by Max De Pree, company CEO and son of founder D.J. De Pree, addressed to prospective client paperclipped to front endpaper. Lacking original dust jacket. Some wear to spine-ends and corners. Very good. Item #8199


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