Los Angeles: AMG Studios, 1966. Octavo, publisher's stapled stiff photo-illustrated paper wraps.
1966 issue of pioneering beefcake photographer and filmmaker Bob Mizer’s quarterly magazine. After working as an apprentice for silent film star turned physique photographer Frederick Kovert, Mizer established the Athletic Model Guild (AMG) in 1945, ostensibly as an agency for bodybuilders attempting to break into the film industry. Mizer created Physique Pictorial through AMG and billed it as a “health and fitness” magazine to avoid obscenity charges. The most popular publication of its kind, it contained beefcake photography (Bruce of Los Angeles and Lon of New York were regular contributors), original drawings (including Tom of Finland and George Quaintance), along with the unique addition of Mizer’s acrimonious ramblings regarding homophobia, censorship, capital punishment, among other sociopolitical topics. Due to the legalization of full-frontal nude photography in the late 1960s, beefcake publications declined in popularity. Physique Pictorial initially staggered but remained afloat with the addition of pornographic images and remained in print until 1990. This issue comprises illustrations by Tom of Finland–including the cover–along with Mizer’s photography and letters from readers throughout. Near fine. Item #7898