Milan: Industria Grafica Viappani, 1978. Large color illustrated poster (measures 19" x 26.75").
Vintage lithograph pin-up girl poster sold at Italian designer Elio Fiorucci’s stores. Founded in 1967 as a boutique in Milan’s Galleria Passarella, Fiorucci was inspired by the fashion palaces of Swinging London (Biba, Mary Quant) and the ubiquitous dandy aesthetic. His early designs included statement trousers, DayGlo button-downs, graphic tees featuring Italo Lupi’s iconic cherub logo, and one of the world's earliest skinny stretch jeans, making him a denim kingpin (by the late 1970s he was selling over three-million pairs a year). The label's growing popularity led to the opening of the fabled New York store, in 1976. It quickly became an epicenter of cool and was referred to as a "daytime Studio 54." "Until it closed its doors in 1984, Fiorucci was a haven for artists, designers, cool kids and anyone who wanted to be involved in it all. But it also came to stand for something larger: a mecca where people danced during the day, shoppers paraded around like they were in a fashion show and celebrities like Elizabeth Taylor, Cher and Jacqueline Onassis came for the scene" (New York Times). In the late 70s, Fiorucci created a series of pin-up girl hang tags and promotional posters such as this. Dated "10/78." Light edgewear, with some pinholes and small tears to corners. Near fine. Item #6471