Mystique Presents Swedish Erotica: Beat 'Em & Eat 'Em. An Adult Video Game Cartridge
Northridge, CA: American Multiple Industries, Inc., 1982. Video game cartridge in original illustrated paperboard box (measures 7.75" x 6" x 1.75"), unopened in original shrink-wrap.
"When you score…you score!" Original adult video game cartridge produced by freelance marketing consultant Stuart Kesten and toy industry expert Joel Martin for their Mystique Presents Swedish Erotica series. After meeting in 1982 while manufacturing a line of TV game cartridge containers, the duo had a novel idea: to create the first X-rated video game. They founded American Multiple Industries (AMI) and conducted market research, discovering that one in three Penthouse subscribers owned an Atari 2600 gaming system. They then reached out to Caballero Control Corporation (CCC), a pornographic film studio founded by Noel C. Bloom, who collaborated in the game's manufacture. The object of Beat 'Em & Eat 'Em, one of three games in the series and a parody of Activision's "Kaboom!," is to catch falling semen in the mouths of two nude women…to eat 'em every time he beats 'em (https://www.youtube.com/watch?v=pBKBbVHQxmE). Unsurprisingly, the game along with the infamous "Custer’s Revenge," which features the rape of a Native American woman, were widely protested by women’s groups, with a slew of lawsuits soon filed against AMI. The company discontinued series in 1983. Fine and complete in original shrink-wrapped packaging. Item #6333