Item #6236 Fiorucci / Safety Jeans. Elio Fiorucci, Douglas Kent Hall, photo.

Fiorucci / Safety Jeans. [Poster]

[N.p. n.p., c.1980s]. Large photo-illustrated poster (measures 18.75" x 26.75").

Vintage poster for Italian designer Elio Fiorucci’s 1970s Safety Jeans collection. Founded in 1967 as a boutique in Milan’s Galleria Passarella, Fiorucci was inspired by the fashion palaces of Swinging London (Biba, Mary Quant) and the ubiquitous dandy aesthetic. His early designs included statement trousers, DayGlo button-downs, graphic tees featuring Italo Lupi’s iconic cherub logo, and one of the world's earliest skinny stretch jeans, making him a denim kingpin (by the late 1970s he was selling over three-million pairs a year). The label's growing popularity led to the opening of the fabled New York store, in 1976. It quickly became an epicenter of cool and was referred to as a "daytime Studio 54." "Until it closed its doors in 1984, Fiorucci was a haven for artists, designers, cool kids and anyone who wanted to be involved in it all. But it also came to stand for something larger: a mecca where people danced during the day, shoppers paraded around like they were in a fashion show and celebrities like Elizabeth Taylor, Cher and Jacqueline Onassis came for the scene" (New York Times). This iconic poster was produced to advertise Fiorucci's signature 5-pocket "Safety Jeans" of the mid-70s. The image derives from a photograph entitled "Mesquite, Texas 1973," an American rodeo photo by American writer and photographer Douglas Kent Hall. Presumed early printing, with no copyright or publisher information. Some edgewear and creasing, with pinholes and minor chipping to corners. Very good. Item #6236


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