Chicago: Esquire, Inc. 1969. 1st Edition. Tall folio, publisher's pictorial wraps.
Famous "Campbell's Soup Can" issue of the popular, long-running men's magazine, featuring a cover photo of Andy Warhol drowning in a can of Campbell's tomato soup (illustrating Elenore Lester's article "The Final Decline and Total Collapse of the American Avant-Garde"), designed by George Lois and featured in MoMA's 2008 exhibit of Lois's covers for the magazine: "George Lois changed the face of magazine design with his ninety-two covers for Esquire magazine. He stripped the cover down to a graphically concise yet conceptually potent image that ventured beyond the mere illustration of a feature article. Lois exploited the communicative power of the mass-circulated front page to stimulate and provoke the public into debate, pressing Americans to confront controversial issues like racism, feminism, and the Vietnam War... Initially received as jarring and prescient statements of their time, the covers have since become essential to the iconography of American culture" (www.moma.org). The issue also includes a photo album by Warhol on the "Superstars of the New Theatre," a play by Sam Shepard ("Operation Sidewinder"), an excerpt from Evan S. Connell's celebrated novel "Mr. Bridge," and contributions by Diane Arbus, Candace Bergen, and Claes Oldenburg on "My Very Last Happening." Some loss to head of spine with approx. 1" split to upper wrap, light soiling and wear overall. Very good. Item #569