New York: The Center for Design & Typography, 1982. 1st Edition. Quarto, publisher's stiff illustrated wraps.
Monograph on typography giant Matthew Carter’s Bell Centennial typeface. In 1976, Carter was commissioned to replace AT&T’s then-current phonebook typeface, Bell Gothic, to commemorate their 100th anniversary. The requirements for the typeface were stringent: fit more characters per line, reduce the need for abbreviations, and increase legibility at very small sizes printed on newsprint. Carter’s design condensed Bell’s characters, increased their x-height, and drew the letters with deep ink traps to blunt the letterform degradation caused by ink spread. This monograph was produced based on material presented in the “Type and Technology” exhibition held at Cooper Union’s Center for Design and Typography in 1979. Founded by George Sadek, the Center for Design and Typography revolutionized graphic design education in the US. The first institution of its kind, the center allowed students to work on projects for nonprofit clients, including the Kennedy Center, the American Academy in Rome, and the office of the mayor of New York City. This was the only publication produced by the center and set the tone for future publications that would be issued by the Herb Lubalin Study Center, Cooper Union’s extensive graphic design archive. Illustrated in black-and-white with reproductions demonstrating Carter’s design process; with an introduction by Sadek. Fine. Scarce. Item #5544