New York: Push Pin Studios, 1962. Folio, publisher's tabloid loose in signatures, original printed belly band.
1962 issue of Push Pin Graphic, a diet culture parody pamphlet with illustrations of "larger" notables (such as Matisse and Wilde) drawn by Glaser in a style inspired by Georges Seurat. With belly band that reads "Fight Fat." The original Push Pin Studio was founded in 1954 by four Cooper Union graduates, Milton Glaser, Seymour Chwast, Reynold Ruffins, and Edward Sorel, but quickly expanded as they took on more clients. Masters of self-promotion, their influence was pervasive throughout the 1960s and 1970s. Though the collective designed countless advertisements, book jackets, posters, and other paraphernalia over the course of its lifetime, Push Pin’s authorship is most evident in its long running flagship publication, the Push Pin Graphic (and its predecessor the Push Pin Almanack). Though the Graphic’s primary purpose was to publicize the studio, it became an experimental space free of client demands and politics. This allowed for full creative autonomy, from the content to the layout, the illustrations and the choice of campaigns themselves. Rubbing to fold-lines of wraps with some small holes at corners, small chip to band. Very good. Item #4095