Push Pin Graphic, No. 45. The Judgement of the Birds
New York: Push Pin Studios, 1964. Publisher's tabloid stapled newssheet, illustrated.
1964 issue of Push Pin Graphic, a piece of "conventional artwork" (a concept that intrigued Chwast at the time) on flight and flying, with instructions on how to make the illustrated pages into a quasi-functional kite. Go fly one. The original Push Pin Studio was founded in 1954 by four Cooper Union graduates, Milton Glaser, Seymour Chwast, Reynold Ruffins, and Edward Sorel, but quickly expanded as they took on more clients. Masters of self-promotion, their influence was pervasive throughout the 1960s and 1970s. Though the collective designed countless advertisements, book jackets, posters, and other paraphernalia over the course of its lifetime, Push Pin’s authorship is most evident in its long running flagship publication, the Push Pin Graphic (and its predecessor the Push Pin Almanack). Though the Graphic’s primary purpose was to publicize the studio, it became an experimental space free of client demands and politics. This allowed for full creative autonomy, from the content to the layout, the illustrations and the choice of campaigns themselves. A few splits at folds, some soiling and edgewear. Very good. Item #4088