Milano: Fiorucci, 1984. 1st Edition. Quarto, publisher's stapled pictorially illustrated stiff glossy paper wraps.
Rare lookbook for Fiorucci’s 1984 spring/summer collection cataloging twelve themes for the season: stars-stripes, camouflage, explore, mash + mix, soft sweat, denim route, create, free style, unlimited addition, flower power, free way, sun + fun, and stay bright. Each theme features a photo by Oliviero Toscani of a single model styled in bold colors, poppy jewelry, and exaggerated makeup alongside a graphic still life shot by Roberto Carra. i-D magazine editor Terry Jones oversaw the lookbook’s art direction as part of a multi-year arrangement he had with Elio Fiorucci, in which Fiorucci served as the financially struggling i-D’s principal sponsor and global distributor in exchange for Jones’s art directing services. 1984 marked a turning point for the Fiorucci brand: Benetton, the mass retailer which had bought 50% of the company, sold out to an Italian industrial conglomerate and began closing all of its American stores, starting with the famous New York location. The legendary 59th street location was credited with starting everything from designer jeans to Madonna's career and was affectionately known as the "The Daytime Studio 54." "Fiorucci was the most happening place. It never stopped being happening – it just left New York City, because I don't think New York City was happening enough by the mid-80’s" (Betsey Johnson, who credits Fiorucci with kickstarting her career). Lightest foxing to upper wrap, light rubbing to extremities, corners bumped. Near fine. Item #3243