London/New York: Studio Vista/Reinhold, 1967. 1st Edition. Square octavo, publisher's illustrated stiff paper wraps.
Swedish graphic designer Olle Eksell’s guidebook to designing and applying corporate programs–now more commonly known as “branding”–with entries on basic design principles, composition, rhythm, typography, logotypes, brand applications (including signage, posters, name-plates, wrapping paper, matchbooks and various print collateral) and assets. Illustrated with black-and-white diagrams, graphic compositions, typographic explorations and other design elements. Part of Studio Vista’s series of design sourcebooks edited by John Lewis. Light rubbing to edges. Very good. Item #3021