Olivetti Praxis 48. Olivetti, Ettore Sottsass.
Olivetti Praxis 48
Olivetti Praxis 48

Olivetti Praxis 48. Owners Manual

New York: Olivetti Corporation of America, [1964]. Small quarto, publisher's stapled photo-illustrated selfwraps.

Owner’s manual for Italian typewriter manufacturer Olivetti's Praxis 48. The model was one of the first of many innovative designs renowned Italian architect and multidisciplinary designer Ettore Sottsass would develop for the company. Although he is best known for the playful and rebellious Valentine, the Praxis won the Compasso d'Oro Italian design prize in 1970 for Sottsass's radical design and has been reappraised in recent years as a "striking example of genius." "The entire machine can be understood as a kind of inside joke: it aims to be a bit funny, joyous but also precious. It engenders a way of looking at mechanics as if you were looking at a toy rather than a real machine: it aims to be an object we are happy to look at, one we approach without fear and without thinking 'I must get to work'" (Sottsass in a letter to Olivetti). Illustrated in color and black-and-white with machinery instructions, procedures, and type examples. Light creasing and edgewear. Very good. Item #2982


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