Presage. Presage, Frankie Tacque, Rosita Fanto.
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Presage. [four issues]

Vaduz, Liechtenstein: Egaserp Établissements, 1977-79. 4 vols., quarto, publisher's color-printed paper wraps (one issue in color-printed paperboards).

Four issues of French fashion forecasting journal Presage, with hundreds of chic croquis drawings of womens-, mens- and childrenswear and accessories, printed in colored inks on colored and metallic paper stocks. Presage was founded in Paris in 1961 as a new type of publication – a hybrid magazine for designers and executives in the fashion industry as well as the general reader, produced to standards typically reserved for limited edition artist books, all with the goal of being both functional and beautiful, the better to command authoritative status in predicting and shaping fashion trends. After a rocky start, encumbered by an overelaborate production process, the publishers recruited fashion insider Rosita Fanto, whose solution was to break the magazine down into sections that could be individually subscribed to by its various constituents, with each section focusing on different materials and perspectives. This model saw the magazine through over two decades, with its influence felt in later upscale avant fashion and lifestyle publications such as Visionaire and Nest. At some point in the 1970s publication was moved to Liechtenstein, and Fanto assumed the role of Coordinator, with the editorship passing to Frankie Tacque, who later distinguished herself as an executive and managing director respectively for pioneering prêt-á-porter couturier Carven and Balenciaga. The four issues gathered here – three under the sectional rubric "Sketch Future" and one under "Palette de Coloris," with mounted color swatches – date from this period. "It's an incredible inspiration for any magazine groupie" (fashion illustrator Mats Gustafson, quoted in the New York Times). Vibrantly illustrated throughout, with minimal bilingual French and English text; with several full and half-page ads in each issue for couture brands, suppliers and salons. Minimal edgewear to wraps, occasional minor internal soiling. Near fine. Scarce in the market. Item #2951

$325.00

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