London: T.J. Informat Design, . 1st Edition. Oblong quarto, publisher's sadle-stapled stiff paper wraps printed in pink and black.
First issue of the "original fashion and style bible" i-D, when it was still a stripped-back zine of cool, young kids doing the most cool, young things (obviously pre-Vice). Founded by British Vogue art director Terry Jones – along with his wife Tricia, and Perry Haines – as a magazine that took street style seriously, "It was about the idea that you could do it yourself rather than have a fashion magazine dictate what you could wear. It was the time when post-punk, club life, and the music scene were all coming together. It was about DIY self-expression" (from a 2016 interview Jones did with W magazine). The magazine pioneered the popular documentary photo style with the "Straight Up," a head-to-toe portrait against a plain wall, often accompanied by a brief Q&A about the subject's taste. The first 15 pages of this issue feature some of the earliest straight ups of punks and new wave kids, mostly shot by Steve Johnston on King's Road. For the early issues, Jones insisted photographers only take one or two frames per person to preserve the immediacy of the subject; no studio lighting, no artful compositions, just style. From its launch in 1980 to 1985 Terry and Tricia produced the magazine from the top floor of their West Hampstead home, growing the magazine from hand-stapled photocopies with small distribution to a full-color fashion magazine with proper ads. It has since become a major influence on the fashion industry, helping nurture the careers of iconic photographers (such as Nick Knight, Juergen Teller and Wolfgang Tillmans) and giving budding stars Madonna, Sade, and Björk their first cover shots. Cover printed in pink and black, illustrated with the notorious winking logo (some claim this was the first emoticon). The spreads are black-and-white photocopies of collages made from photos and text from a typewriter, a few pages with spot color. Light edgewear. Hard-to-find first issue of a landmark magazine. Item #2231