Zürich: Graphis Press, 1983. Expanded Edition. Quarto, publisher's glossy paper covered boards, printed in black, red and blue.
Fifth expanded edition of Swiss designer Herdeg's book on information design and data visualizations, published by Graphis Press. Profusely illustrated with 399 examples of cartography, diagrams, tables, charts, computer-plotted and three-dimensional diagrams, including the now-infamous visualization that Peter Saville used for the iconic cover of Joy Division's Unknown Pleasures (a computer-generated illustration of 80 successive periods of the first pulsar observed). "The designer who wants to be more than a mere decorator must apply his thinking to the proper 'tone of voice' for presenting these statistics. There are important subliminal statements to be made and degrees of emphasis that should be imparted through the use of colour, dimension, scale, size of type and even location of the page. A bar chart is nothing but the skeleton of a story until the designer decides that it's a message that should be shouted or whispered, or giggled, or just admitted" (from introduction by Leslie A. Segal, founder and creative director of Corporate Annual Reports). Herdeg founded Graphis initially as an international design magazine in 1944, which he alone edited for over 40 years and 246 issues, making him, in the words of art historian Manuel Gasser, "a kind of graphic conscience of our age." In 1952 he began issuing the successful Graphis Annual, which led to additional annuals such as Photographis and Graphis Posters, as well as a series of one-shot Graphis "square books," including this work originally published in 1974. Captioned in English, French and German. Includes advertisements for further Graphis square books. No dust jacket, as issued. Some foxing to endpapers and a few of the first and last leaves, corners bumped with light wear to edges. Very good. Item #2202