New York: Hill and Wang, 1979. 1st US Edition. Octavo, publisher's maroon cloth, upper board blind-stamped, spine gilt, original dust jacket lettered in black and red.
First US edition of French literary theorist Roland Barthes's collection of "mythologies," written as a companion to his 1957 book of that title. Barthes collects his observations and reflections on thirty various contemporary subjects, from the long title essay about the Eiffel Tower ("Just as there is no Parisian glance which is not compelled to encounter it, there is no fantasy which fails, sooner or later, to acknowledge its form and to be nourished by it") to laundry detergent ("The advertising of detergents plays essentially on a notion of depth"). Minor offsetting to endpapers from binder's glue; unclipped dust jacket with shallow chipping to edges and light toning to spine. Very good. Item #1808